- How to use the 4-7-11 framework to build trust and drive growth for your business
Prospective customers only buy from businesses they trust, which is when they are familiar and authoritative. This framework helps solidify that trust, so you can turn your prospects into buyers. - Content roadmap aligned with 4-7-11 framework
Now that you are familiar with 4-7-11 framework, let us deep dive into how we can implement an example content roadmap.