Content roadmap aligned with 4-7-11 framework
This is the follow-up post to the article: How to use the 4-7-11 framework to build trust and drive growth for your business. If you haven’t read it yet or are not familiar with 4-7-11, head over and do a quick read.
This content roadmap is broken down by content type, objective, and which part of the 4-7-11 framework it supports.
🔹 Phase 1: Foundation – Set the stage for touchpoints (11)
Goal: Increase visibility and surface your brand in multiple places
Timeline: Weeks 1–2
| Content Type | Objective | Platform | 4-7-11 Element |
|---|---|---|---|
| SEO blog post(s) | Capture organic search traffic | Website | Touchpoint |
| Social media intro post | Establish brand presence | Instagram, LinkedIn, Twitter | Touchpoint |
| Announcement email/newsletter | Engage your list | Touchpoint | |
| Short-form videos (1–2) | Attract new viewers | Reels, TikTok, Shorts | Touchpoint |
| Basic lead magnet (PDF, checklist) | Start email nurturing | Website, CTA | Touchpoint + Interaction |
CTA: “Download,” “Follow,” or “Subscribe”
🔹 Phase 2: Awareness – Encourage light interactions (7)
Goal: Create small, low-barrier actions that move people from lurker to engaged
Timeline: Weeks 2–4
| Content Type | Objective | Platform | 4-7-11 Element |
|---|---|---|---|
| Poll or quiz | Trigger clicks & shares | Instagram Stories, Typeform | Interaction |
| Free tool or calculator | Offer value with utility | Website | Interaction + Content |
| Carousel or educational post | Increase saves, comments | Instagram, LinkedIn | Interaction |
| Newsletter series (3–5 emails) | Begin nurturing journey | Interaction + Touchpoint | |
| Live Q&A or AMA | Build deeper connection | Zoom, YouTube Live | Interaction + Content |
| Facebook/Slack/Discord group invite | Community building | Private group | Touchpoint + Interaction |
CTA: “What do you think?” “Try this.” “Comment below.”
🔹 Phase 3: Engagement – Build the 4 hours of content consumption
Goal: Deliver long-form value and build trust through storytelling and substance
Timeline: Weeks 4–8
| Content Type | Objective | Platform | 4-7-11 Element |
|---|---|---|---|
| Webinar or masterclass (30–60 mins) | Teach and sell | Zoom, YouTube, landing page | Content |
| Case study or transformation story | Show proof | Blog, video, email | Content |
| Product tour or behind-the-scenes video | Increase transparency | Loom, YouTube | Content |
| Podcast interview (your show or guest) | Deepen authority | Spotify, Apple | Content + Touchpoint |
| “Start here” video or onboarding series | Guide new leads | Website, welcome email | Content |
CTA: “Watch now,” “Join the class,” or “Listen to this story”
🔹 Phase 4: Conversion – Combine all elements into a trust loop
Goal: Reinforce trust, address objections, and call for action
Timeline: Weeks 6–10
| Content Type | Objective | Platform | 4-7-11 Element |
|---|---|---|---|
| Retargeting ad with testimonial | Reinforce social proof | Meta, YouTube, Google | Touchpoint + Interaction |
| Limited-time offer or beta invite | Create urgency | Website, email | Interaction |
| Comparison guide / FAQ | Address doubts | Blog, landing page | Content |
| Live onboarding or demo call | Personalize pitch | Zoom, Calendly | Content + Interaction |
| Win-back campaign for cold leads | Re-engage | Touchpoint + Interaction |
CTA: “Start your trial,” “Claim your spot,” or “Book a demo”
✅ Pro tips for execution
- Use repurposing: Turn one blog post into carousels, videos, and emails
- Track interactions: Use tracking feature within your marketing automation like Hubspot to track interactions and touches. Use Segment CDP to orchestrate data collection and funnel data into databases like BigQuery for reporting. Use GA4 or PostHog to monitor user journeys.
- Automate nurturing: Set up sequences that guide users through 4 → 7 → 11 stages
- Test and iterate: Measure which formats and platforms drive the most engagement
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