Go-to-market (GTM)

Go-to-market (GTM) refers to the strategy a business uses to launch a product or service and deliver it to customers. It covers everything from identifying the target market to choosing the best distribution channels, pricing, sales approach, and marketing tactics.

Key components of a GTM strategy:

1. Target audience – Who the product is for.
2. Value proposition – Why someone should buy it (what problem it solves).
3. Pricing strategy – How it’s priced compared to alternatives.
4. Sales and distribution channels – How it will be sold (e.g., direct sales, online, retail).
5. Go-to-market Motion – How it will be promoted and get customers (e.g., digital ads, events, influencers).
6. Customer journey and support – How customers will experience and be supported throughout their interaction with the brand.

GTM strategies are used not only for new products, but also for entering new markets or relaunching existing products.

Go-to-market resources: acquiring and retaining customers

We’ve gathered resources around the topic of go-to-market, including the GPT prompts you can use to dive deep into strategies and tactics for your particular use case.

GTM framework

• 
  Let’s EEAT! How to approach go-to-market as a micro-business.
  The E-E-A-T GTM framework helps micro-businesses build trust, credibility, and visibility by focusing on experience, expertise, authority, and transparency — no big team or ad budget needed.
• 
  How to use the 4-7-11 framework to build trust and drive growth for your business
  Prospective customers only buy from businesses they trust, which is when they are familiar and authoritative. This framework helps solidify that trust, so you can turn your prospects into buyers.
• 
  Content roadmap aligned with 4-7-11 framework
  Now that you are familiar with 4-7-11 framework, let us deep dive into how we can implement an example content roadmap.

GTM motion and approach

• 
  How to use the 4-7-11 framework to build trust and drive growth for your business
  Prospective customers only buy from businesses they trust, which is when they are familiar and authoritative. This framework helps solidify that trust, so you can turn your prospects into buyers.
• 
  Content roadmap aligned with 4-7-11 framework
  Now that you are familiar with 4-7-11 framework, let us deep dive into how we can implement an example content roadmap.

Traffic generation

• 
  Tiktok Ad Library (Link Out)
  External Resource.
  
  Find ads on TikTok; search by advertiser or by keyword, filtered by target countries.
• 
  LinkedIn Ad Library (Link out)
  External resource.
  
  LinkedIn’s Ad Library offers transparency in advertising by providing a searchable collection of ads.
• 
  Google Ads Transparency Center (Link out)
  External resource.
  
  Find active ads published through Google. Providing visibility about ads and advertisers on Google.
• 
  Meta Ad Library (Link out)
  External resource.
  
  Search all the ads currently running across Meta technologies, like Facebook and Instagram.