Let’s EEAT! How to approach go-to-market as a micro-business.
The E-E-A-T GTM framework helps micro-businesses build trust, credibility, and visibility by focusing on experience, expertise, authority, and transpa…
GTM Framework
How to use the 4-7-11 framework to build trust and drive growth for your business
Prospective customers only buy from businesses they trust, which is when they are familiar and authoritative. This framework helps solidify that trust…
Content roadmap aligned with 4-7-11 framework
Now that you are familiar with 4-7-11 framework, let us deep dive into how we can implement an example content roadmap.